Why we rebranded: honouring our past, embracing our future

It’s been almost seven years since I joined Zoonou! Back then, the company had recently gone through a rebrand – one that reflected where they were at the time and what they were trying to achieve. It worked really well. But like many things in a growing business, what works at one stage doesn’t always carry you through the next.

Over the past few years, Zoonou has grown significantly. We've taken on more complex projects, built a bigger team, and matured in ways that weren’t always visible from the outside. But amid all that growth, there was also a period where it felt like we lacked a bit of direction.

At the time, none of us knew that the founders and shareholders were beginning to explore succession planning and shareholder exits. It made sense - they’d built something meaningful and were thinking about the future. During that time, it sometimes felt like we were drifting. As a team, there was a growing sense of disconnection from our brand, purpose and mission. The idea of a rebrand would occasionally come up, but it never felt like the right moment.

Fast forward to today - and everything has changed.

Zoonou is now proudly an employee-owned company, with a new Board of Directors, a Board of Trustees, and B Corp certification under our belt. We're clearer than ever on who we are, what we stand for, and where we’re going. This rebrand is a reflection of that clarity.

Honouring our past and embracing our future

It’s more than a new look. It’s a new chapter - one shaped by the people who work here, for the people we work with. It honours where we’ve come from, and it embraces the future we’re building together.

Zoonou was built on strong principles and values - the same ones that continue to underpin everything we do today. That’s why, with each rebrand, it’s never been a revolution but an evolution. We’ve kept what works, made thoughtful tweaks, and added something new along the way. This time round has been no different.

What this all really means

Rebrands aren’t just about visual updates - they’re declarations of intent. Our new identity represents the Zoonou we’ve become: a different kind of software testing company, one rooted in integrity and driven by purpose and accountability.

Along with the rebrand, we’ve launched a new website that reflects this change. Designed with our users in mind, the new site is modern, intuitive, and focused on showcasing the expertise and passion we bring to every project. We’ve made it easier for people to connect with us, understand our services, and explore the work we do across various industries.

The rebrand and new website are not just about how we look; they’re about how we communicate our values and the way we approach our work. As we continue to grow as an employee-owned company, we’re more committed than ever to putting people - both our team and our clients - at the heart of everything we do.

About Zoonou

Zoonou is a UK-based software testing company. We’re a B Corp and 100% employee owned. Combining technical delivery and advisory services, we collaborate with the private, public and third sectors to create better software, services and products.